








Eevaleena Liedes, the creative behind Cream Files, is passionate about creating and exploring the world of beauty. She draws inspiration from global trends while also setting new ones, particularly in Finland. When Cream Files opened its new studio space in Helsinki, the brand needed a fresh visual identity to align with its evolving presence. The new look now reflects the brand’s premium, airy and effortless feeling — conveying a sense of calm elegance and timeless appeal.