Karl Fazer – Thins
Karl Fazer, a Finnish beloved chocolate brand wanted to create completely new sub-category under the hero brand and revamp their outdated Pure Dark Chocolate packaging. Thins-series needed a fresh and premium look to attract new buyers. The new packaging design drew inspiration from the minimal elements Karl Fazer has, heavily relying on beautiful logo design, tasty product images and colors.
Services: Design Concept, Packaging Design, Set Design, Art Direction.
Client: Fazer (work done under Fazer Confectionery). Photography: Iiro Rautiainen. Product photos: HEKU.